Information Design Studio
 
Kuipersstraat 72 hs 
NL-1074 EN Amsterdam 
The Netherlands
 
Telephone: 0031 20 489 30 81
Skype: theworldasflatland  
Email: studioattheworldasflatlanddotnet


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Seeking graphic-designer with interest 
in information design 
4 days/week, fulltime or freelance 

Preferably junior designers with a degree in graphic design.
Candidates should have editorial skills and an interest 
in designing complex information (navigation systems,
infographics, maps etc). 
You should work in InDesign, Photoshop and Illustrator.
Working in Flash is a pre. 

Please send an overview of your work by email only
– not larger than 5 MB. 
(June 2008) 
Work Examples 

Work in Progress 

Project
Monument now –  A research on the possibility of 
a contemporary monument for the Dutch politician 
J.R. Thorbecke, for STROOM, Center for visual arts 
and architecture, The Hague (NL)
>

Book
Designing universal knowledge, the first in 
a series of three books on the systematic design 
of complex information.
Published by Lars Müller Publishers 
in autumn 2008.
>

Project
2008 – United Nations – Year of Languages
Contribution to the artist platform ‘OOG’ of the Dutch 
daily newspaper Volkskrant, Amsterdam (NL). 
OOG – Artist Platform
Project

Article 
I amsterdam, an overview on Amsterdam and the dutch
design scene for the german design magazine PAGE,
11.2007 + Dutch Design Links >

Publication 
Some of our projects are presented in the Information
Design Workbook, by Kim Baer, Rockport Publishers
(USA), 2008. >

Project 
Infographics for the daily newspaper NRC Handelsblad
and nrc next, Rotterdam (NL)
Gerlinde Schuller supports the infographics team in
Rotterdam on a regular basis. >

Article 
Information Design = Complexity + Interdisciplinarity
+ Experiment, a definition of Information Design >

Competition
Corporate identity and wayfinding system for the 
Music Trail for the City of Leipzig (D). >

Project
Frozen Memories, a visual essay on memorials for
the architecture magazine VOLUME – Cities Unbuilt,
nr.11., June 2007 >

Project
Infographic for the dutch weekly magazine Vrij Nederland,
Afghanistan Special, May 2007. >

Lecture 
Information Design Conference, 
Greenwich, London (UK) 29./30.03.07
The book as search engine
Gerlinde Schuller gives a presentation on hypernavigation
in printed matter. 

Lecture
University of Applied Sciences, Mainz (D) 13.12.06
Through which filter do information designer view the world?
Gerlinde Schuller gives an overview of what Information
Design is and could be. 

Book Release
Making the Impossible Possible
The book documents a unique accumulation of superlatives
in the world’s largest self-supporting hall in a village close 
to Berlin. Where the German company CargoLifter AG once
planned to construct the world’s largest transport airship,
Europe’s most expansive indoor leisure park, ‘Tropical
Islands,’ is built in 2004.
The authors Gerlinde Schuller (Information Design Studio,
Amsterdam) and Claudia Weber (artist, Berlin) compare 
these two visions on their paths to implementation,
employing a combination of genres: cinematic narration, 
log-book and experimental test set-up. 
Text contributions by: Sam Jacob (UK), Dingeman Kuilman
(NL), Jochen Becker (D), Prof. Dr. Bernd Kriegesmann (D)
About the book
Order the book

Project
Navigation concept and wayfinding system 
for the Free University's restored Modernist building,
designed by the architects Candilis Josic Woods, 1963-1973
Client: Free University, Berlin (D) 




We design complexity
 
The Information Design Studio is specialized in the
development and design of complex information systems.
Due to the fact that these systems are comprised of a
multitude of different applications (printed matters, three-
dimensional and digital applications), the project work proves
to be very interdisciplinary.

Our objective is to derive additional knowledge by organising,
combining, condensing and visualising complex data.
Our work does not depend on certain media and involves
a multi- and interdisciplinary approach to communication,
combining skills from graphic design, web design, 3D design,
psychology, cognitive science, information theory and
cultural studies. Milestones of Information Design


Experimental Research 

We find it very important to further develop Information 
Design in free, experimental projects. Our definition of
Information Design is based on an interdisciplinary attitude
and an openness towards all creative disciplines, especially
art, architecture and digital media. 

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Gerlinde Schuller founded the Information Design Studio 
with the aim of working on projects in the field of Information
Design for a mainly international target group. 
CV