SITE MAP
Information Design Studio

Kuipersstraat 72 hs
1074 EN Amsterdam
Netherlands

Telephone: 0031 20 489 30 81
Skype: theworldasflatland

Email: studioattheworldasflatlanddotnet

Work Examples

Work in Progress

Project
Concept and design of infographics for the AGP Group, Heerlen (NL). The graphics explain complex subjects as

the Dutch pension system and APG's Responsible Investment policy.
APG
Project

Lecture
On June 15, 2010, Gerlinde Schuller gives a lecture on

information design at the Amsterdam City Archives (NL)
for a group of graphic design students from the University
of Bolzano (IT).

Project
Concept and design of a brochure
promoting SICA's international Offshore database.
SICA
Project

Workshop
Gerlinde Schuller gives a workshop on information design

at the Willem de Kooning Academy in Rotterdam (NL).
Willem de Kooning Academy

Lecture
Gerlinde Schuller is one of the guest lecturers at the
Master
Class Programme
at the Sandberg Institute, Amsterdam
(NL). She also gives a lecture on her work on March 4, 2010
10.00 o'clock.
Masterclass Sandberg Institute

Interview
Radio journalist Botte Jellema interviewed Gerlinde Schuller

about her exhibition contribution to INFODECODATA at the
Graphic Design Museum, Breda (NL)
VPRO De Avonden

Project
Concept and design of the Interactive Timeline Designing universal
knowledge. This timeline, which appears as a
3D version in the exhibition INFODECODATA, shows the development of information design and data visualization through history, along with the most influencial information designers and most interesting databases in the world.
Project

Exhibition
Significant contribution to the exhibition INFODECODATA
held at the Graphic Design Museum, Breda (NL). Our contribution discusses the role of information design through the ages and presents historical and new forms of data visualizations on a 26-meter-long world history timeline. The exhibition runs from February 20 until September 2, 2010.
Project

Project
De Telefoongids BV, Amsterdam (NL) launched their new integrated
telephone directory De Telefoongids & Gouden Gids. We did the whole redesign and developed a new searching chapter.
Project

Project
Concept and design of a serie of infographics for the

financial magazine Relevant for ABN AMRO, published
in September 2009.
Project

Project
Concept and design of
maps for the Amsterdam Book
Festival Manuscripta. A project for The Collective
Propaganda for the Dutch Book (CPNB), Amsterdam (NL)
Project

Project
Design of 32 scientific diagrams and charts for the

publication Rules of Relief by Cok Vrooman, published in
September 2009.
A project for The Netherlands Institute for Social Research

(SCP), The Hague (NL)
Project

Lecture
Presentation and lecture on political campaign strategies
within the Global Polis Programme at the Jan van Eyck
Academy in Maastricht (NL).
August 3, 2009, 17:00
Jan van Eyck Academy

Interview
Greg J. Smith interviewed Gerlinde Schuller about her

new book Designing universal knowledge, May 2009
Interview

Project
'The World in 2008', a world map for SICA (Centre for

International Cultural Activities). The map is part of SICA's
Annual Report 2008 (published in May 2009) and can be
ordered or downloaded on their website.
SICA
Project

Lecture
Presentations on visual journalism by means of 'Obama
images', with Joep Bertrams (cartoonist), Gerlinde Schuller
(information designer), Remy Jon Ming (infographics
designer) and Sterre Sprengers (photographer).
May 6, 2009, 20:15
Pakhuis de Zwijger

Interview
In an interview for the design and architecture magazine

Volume, Architecture of Hope, #19, April 2009, American
philosopher and architectural theorist Nader Vossoughian
asks information designer Gerlinde Schuller to decode the
chief rhetorical and visual strategies of Barack Obama's
presidential campaign.
Volume

Essay
Our visual article Branding Obama is
published together
with an essay by Gerlinde Schuller in the Dutch design
magazine Items, #1, 2009.
Items

Project
The Visual Repertoire of Obama's Run for the

White House – An analysis of the visual diversity
of the 2008 Presidential Elections in America, for the
Parsons Journal for Information Mapping, New York (USA).
The issue will be published in January 2009.
Parsons Institute for Information Mapping
Subscripe the Journal
Project


Project
Monument now – A research on the possibility of
a contemporary monument for the Dutch politician
J.R. Thorbecke, for STROOM, Center for visual arts
and architecture, The Hague (NL), November 2008
>

Project
2008 – United Nations – Year of Languages
Contribution to the artist platform ‘OOG’ of the Dutch
daily newspaper Volkskrant, Amsterdam (NL).
OOG – Artist Platform
Project

Article
I amsterdam, an overview on Amsterdam and the Dutch
design scene for the German design magazine PAGE,
11.2007 + Dutch Design Links
>

Publication
Some of our projects are presented in the Information
Design Workbook,
by Kim Baer, Rockport Publishers
(USA), 2008.
>

Project
Infographics for the daily newspaper NRC Handelsblad
and nrc next, Rotterdam (NL)
Gerlinde Schuller supports the infographics team in
Rotterdam on a regular basis.
>

Essay
Information Design = Complexity + Interdisciplinarity
+ Experiment,
a definition of Information Design
>

Competition
Corporate identity and wayfinding system for the
Music Trail for the City of Leipzig (D).
>

Project
Frozen Memories, a visual essay on memorials for
the architecture magazine VOLUME – Cities Unbuilt,
nr.11., June 2007
>

Project
Infographic for the dutch weekly magazine Vrij Nederland,
Afghanistan Special, May 2007.
>

Lecture
Information Design Conference,
Greenwich, London (UK) 29./30.03.07
The book as search engine
Gerlinde Schuller gives a presentation on hypernavigation
in printed matter.


Lecture
University of Applied Sciences, Mainz (D)
13.12.06
Through which filter do information designer view the world?
Gerlinde Schuller gives an overview of what Information
Design is and could be
.

Book Release
Making the Impossible Possible

The book documents a unique accumulation of superlatives
in the world’s largest self-supporting hall in a village close
to Berlin. Where the German company CargoLifter AG once
planned to construct the world’s largest transport airship,
Europe’s most expansive indoor leisure park, ‘Tropical
Islands,’ is built in 2004.
The authors Gerlinde Schuller (Information Design Studio,
Amsterdam) and Claudia Weber (artist, Berlin) compare
these two visions on their paths to implementation,
employing a combination of genres: cinematic narration,
log-book and experimental test set-up.
Text contributions by: Sam Jacob (UK), Dingeman Kuilman
(NL), Jochen Becker (D), Prof. Dr. Bernd Kriegesmann (D)

About the book
Order the book

Project
Navigation concept and wayfinding system

for the Free University's restored Modernist building,
designed by the architects Candilis Josic Woods, 1963-1973
A project for the Free University, Berlin (D)


We design complexity

The Information Design Studio is specialized in the
development and design of complex information systems.
Due to the fact that these systems are comprised of a
multitude of different applications (printed matters, three-
dimensional and digital applications), the project work proves
to be very interdisciplinary.

Our design deliverables

Our objective is to derive additional knowledge by organising,
combining, condensing and visualising complex data.
Our work does not depend on certain media and involves
a multi- and interdisciplinary approach to communication,
combining skills from graphic design, web design, 3D design,
psychology, cognitive science, information theory and
cultural studies.

Milestones of Information Design


We make experimental research

We find it very important to further develop Information
Design in free, experimental projects. Our definition of
Information Design is based on an interdisciplinary attitude
and an openness towards all creative disciplines, especially
art, architecture and digital media. We develop our own formats to discuss Information Design in publications and exhibitions.

The World as Flatland – Reports


We lecture, teach and talk

Gerlinde Schuller gives lectures on Information Design and writes about the discipline.
She also gives workshops on the basics of Information Design to graphic- and editorial designers.

If you are interested in a workshop and you have further questions send us an email.
____

Gerlinde Schuller founded the Information Design Studio
with the aim of working on projects in the field of Information
Design for a mainly international target group.

cv



New Book

The World as Flatland – Report 1
Designing universal knowledge
Gerlinde Schuller

Lars Müller Publishers, 2009
About the book
Order the book at Amazon

Order the book at Lars Müller Publishers