SITE MAP
The World as Flatland

Kuipersstraat 72 hs
1074 EN Amsterdam
Netherlands

Telephone: 0031 20 489 30 81
Email: studio
attheworldasflatlanddotnet
Skype: theworldasflatland

Work in progress

Exhibition
The Designing universal knowledge – Timeline will be shown again at the TU Delft Library (NL). Gerlinde Schuller's book 'Designing universal knowledge' (2009) is the starting point of her exibition. In the research for the book she asked people what they considered the most universal images, events, and persons in world history. Using these data, Schuller designed a 26 metre long timeline from the Big Bang to 2011.
Exhibition: January 11 – February 27, 2012
TU Delft Library

New Book
Presentation of our systematic book Amsterdam in

stukken – Amsterdam in documents 2010-1275 at
the Amsterdam City Archives. The Mayor of Amsterdam Eberhard van der Laan opens the new Treasury, an
exhibition containing the best pieces of the City Archives.
He will also present our new book on the City Archives' complex collection and processes.
Opening: Wednesday, October 26, 2011
Book
Amsterdam City Archives

Exhibition
Our book 'Designing universal knowledge' is part of the exhibition Graphic Design: Now in Production at the Walker Art Center, Minneapolis (US) ...and has apparently been
one of the inspiration sources for the design of the exhibition catalogue. The exhibition runs from October 22 until
January 22, 2012.
Catalogue
Walker Art Center

Project
We designed a series of scientific diagrams and infographics
for the book Mensch Klima, Lars Müller Publishers,
Baden (CH), 2011. The book presents the earth's climate
history and investigates the complex topic of climate change.
Book
Project

Exhibition
Graphic and exhibition design for The Good Cause –

Architecture of Peace presented at the Canadian Centre for
Architecture (CCA), Montreal (CA). The exhibition explores
how architects and urban planners facilitate the process of
rebuilding and stabilizing post-conflict spaces. It is curated
by the Netherlands Architecture Institute (NAI), Rotterdam
(NL) and ARCHIS, Amsterdam (NL) and runs from June 16
until September 4, 2011.
Project

2011 – New Year – New Name
We have changed the name of our studio from the
'Information Design Studio' into The World as Flatland.
This illustrates much better what we do everyday – making complexity understandable through mostly two-dimensional, flat visualizations.

Project
Concept and design of interactive infographics for the

IEEE Spectrum Magazine. The interactive infographics
shows the world's cleanest companies according to their
green patents. A project for the Institute of Electrical and
Electronics Engineers (IEEE), New York (US).
IEEE
Project

Publication and interview
Our work is presented in the Infographics Special
in the
Korean Design Magazine DESIGN-387, September 2010.

Project
Concept and design of infographics for the AGP Group, Heerlen (NL). The graphics explain complex subjects as

the Dutch pension system and APG's Responsible Investment policy.
APG Group
Project

Lecture
On June 15, 2010, Gerlinde Schuller gives a lecture on

information design at the Amsterdam City Archives (NL)
for a group of graphic design students from the University
of Bolzano (IT).

Project
Concept and design of a brochure
promoting SICA's international Offshore database.
SICA
Project

Workshop
Gerlinde Schuller gives a workshop on information design

at the Willem de Kooning Academy in Rotterdam (NL).
Willem de Kooning Academy

Lecture
Gerlinde Schuller is one of the guest lecturers at the
Master
Class Programme
at the Sandberg Institute, Amsterdam
(NL). She also gives a lecture on her work on March 4, 2010
10.00 o'clock.
Masterclass Sandberg Institute

Project
Design of a world map for the National Geographic
Magazine
, Diemen (NL). The map shows the most Dutch
water projects worldwide.

National Geographic Magazine
Project

Interview
Radio journalist Botte Jellema interviewed Gerlinde Schuller

about her exhibition contribution to INFODECODATA at the
Graphic Design Museum, Breda (NL)
VPRO De Avonden

Project
Concept and design of the Interactive Timeline Designing universal
knowledge. This timeline, which appears as a
3D version in the exhibition INFODECODATA, shows the development of information design and data visualization through history, along with the most influencial information designers and most interesting databases in the world.
Project

Exhibition
Significant contribution to the exhibition INFODECODATA
held at the Museum of the Image, Breda (NL). Our contribution discusses the role of information design through the ages and presents historical and new forms of data visualizations on a 26-meter-long world history timeline. The exhibition runs from February 20 until September 2, 2010.
Project

We design information and
make complexity accessible

Information Design
Infographics
Information Visualizations
Visual Journalism
Visual Systems

The World as Flatland is specialized in the development
and design of complex information. Our objective is to derive additional knowledge by organising, combining, condensing and visualising complex data.
Our work does not depend on certain media and involves a

multi- and interdisciplinary approach to communication,
combining skills from graphic design, web design, 3D design,
psychology, cognitive science, information theory and
cultural studies.

Design deliverables
Work examples

We make experimental research

We find it very important to further develop Information
Design in free, experimental projects. Our definition of
Information Design is based on an interdisciplinary attitude
and an openness towards all creative disciplines, especially
art, architecture and digital media. We develop our own

formats to discuss Information Design in publications and
exhibitions.
Designing universal knowledge – Book
Designing universal knowledge – Exhibition

We lecture, teach and talk

Gerlinde Schuller gives lectures on Information Design and

writes about the discipline. She also gives workshops on the
basics of Information Design to graphic- and editorial
designers. If you are interested in a workshop and you have
further questions send us an email.

Gerlinde Schuller founded The World as Flatland with the
aim of working on projects in the field of Information Design
and Visual Journalism for a mainly international target group.
Press

Read our book

The World as Flatland – Report 1
Designing universal knowledge
by Gerlinde Schuller

Lars Müller Publishers, 2009
About the book
Order the book at Amazon

Order the book at Lars Müller Publishers